Internet Marketing
The business success
of your site will be limited unless
you learn the basics of internet marketing. Designers need to understand
certain key principals.
Superb Internet Marketing Course
The Insider Secrets to Marketing Your Business on the Internet
Site hosting that includes excellent Marketing tools SiteSell
Planet Ocean Search Engine Placement
Search
Engine Book and Newsletter
Search
Engine Optimizer software
As a designer, you may not be involved in the overall planning of the web site. For example, you may have no input into the products being sold, the copy that goes on the site, the search engine optimization, etc. However, it is important to be aware of the principals involved in making a web site as successful as possible, and many of these principles may influence your design. On the other hand, if you are responsible for all aspects of the web site (including the design), then understanding these marketing principles is critical to your site’s success.
If ugly sites can sell...
I have seen simplistic, unattractive sites that have made their owners extremely rich. I have also seen beautiful, functional and useful sites languish because nobody knew they were there. Keeping that in mind, marketing your site may be the single most important step in the business success of your site.
There’s a lot to learn if you want to maximize the business success of your site. As a matter of fact, it is important to learn these things before you plan your site, not as an afterthought. For your site to be most successful it will need to be designed with those things in mind.
Some of the things to be aware of when creating your site follow;
- What will you be selling
- How do you design a site that is effective at selling
- How do you write effective sales copy
- How to get high search engine rankings
- Other ways of getting people to come to your site including advertising
- how to build lists of customers and use these lists to create e-mail campaigns
- test to fine-tune your site
- using affiliate programs to increase traffic
What do you need to know, and where can you find it? Luckily there’s a lot of excellent help available. Reading this material can make you a semi-expert in a short period of time and allow you to increase your site's traffic and sales many times over.
Greatly Increase Your Site's Effectiveness
There are some excellent materials out there that can substantially increase the traffic on your website.
Insider Secrets
One item that I feel is essential if you want to get up to speed on internet marketing is The Insider Secrets to Marketing Your Business on the Internet. It is an internet marketing course and can say that I am very impressed by the quality and thoroughness of the material (and there's a lot of it - the course comes in two thick 3 ring binders). It covers everyting from choosing a product, choosing domain names, building your site, writing your copy, e-mail newsletters, etc. If you follow even a few of the ideas put forth in this comprehensive course, you cannot fail to increase the sales effectiveness of your website.
Site Sell
SiteSell combines a site hosting service with a large number of very useful tools that aid in creating and marketing your site. I have used some of these tools on my own sites and they have been extremely helpful.
Learn the Secrets of High Search Engine Ranking
Planet Ocean is widely known for it's up to date search engine placement information. This critical information changes regularly for each of the many search engines and you need to stay up to date if you want to know how to get your site the highest placement possible, and therefore increase traffic and revenues. They have an excellent book and monthly newsletter.
Planet Ocean also has some excellent software available at their Search Engine Optimizer website. It automatically checks your web pages and provides you a report that shows exactly what you have to adjust to make your web page search engine friendly before you ever submit it.
Note: I receive some compensation if you purchase some of the products mentioned on this page.
